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Niche market is a focused, targetable portion, piece of a market.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.

Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it.

The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

aka: Market niche, niche marketing, niche business.

Common Misspellings: Nieche market, nihce market.

Example: Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.

To learn more about niche markets visit niche makers forum and community for niche finding and linking and other interesting resources.